If you’re serious about your PPC campaign, choosing the right PPC Company or PPC Management agency is essential. If you fail to choose the right one, you could be costing yourself big time in terms of wasted budget and missed potential customers. That’s why I decided to share with you how to go about choosing the best PPC management company or agency possible. Just follow these steps and you’ll be well on your way to success!
What is PPC Management?
If you want your business to thrive, it’s important that you maximize exposure—that’s where pay-per-click (PPC) advertising comes in. PPC management allows you to tap into audiences who are looking for specific products and services like yours. It helps create brand awareness and can even drive conversions directly from Google AdWords and other platforms. Depending on how much time and money you have available. There are a variety of different ways you can run PPC campaigns, including on social media networks like Facebook and Twitter.
What are some factors you should consider when hiring a company?
There are a number of factors that you should consider when choosing a company to manage your Pay-Per-Click (PPC) campaign. Some of these ideas are explained below:
1. Credibility –
When researching companies and agency partners. Look for online reviews and comments from other customers, as well as information about longevity.
2. Efficiency –
Search for key words such as ROI or results on a prospective company’s website. If they don’t advertise their results in one form or another. Chances are good that they don’t have anything to show for it either.
3. Relevance –
Don’t be afraid to ask questions. A good PPC management company will be able to explain how they work and how they deliver results, especially if those results aren’t readily apparent.
4. Cost –
Be sure to inquire about costs before making any decisions; although some agencies offer free consultations, most charge an hourly rate or monthly retainer fee for their services. You can expect rates anywhere between $150 per month up to several thousand dollars per month depending on your business needs and goals.
5. Commitment –
Look for agencies that provide ongoing support and updates throughout your campaign. This way, you can rest assured knowing there is someone to turn to if something goes wrong or if new opportunities arise.
6. Flexibility –
Look for an agency with whom you feel comfortable working; after all, they will be handling your account! If possible, try working with them on a trial basis before committing to anything long term.
7. Transparency –
This may seem like common sense but transparency is often overlooked by many businesses and individuals alike. Make sure that everything is clear from start to finish including pricing structure, payment terms, etc., so there are no surprises along the way!
8. Reputation –
Do your research. Ask around and check out websites like Yelp, Angie’s List, or Better Business Bureau to see what others think of a particular company or agency.
9. Customer Service –
Take note of how quickly they respond to emails and phone calls. A good rule of thumb is if it takes more than 24 hours for them to respond then they probably won’t get back to you until at least 48 hours later; not exactly customer service at its finest!
10. Experience –
Does their team have experience managing PPC campaigns? How long has this company existed? What achievements do they have? These are all important questions that will help determine whether or not a particular company or agency is right for you.
Who Needs a PPC Management Service?
Obviously, if you’re just starting out and don’t have much of a budget, you won’t be spending as much. And conversely, if you have a lot of money and want to invest in an extensive campaign, your fees will naturally reflect that. The best way to find out what kind of budget will work for your company is by asking around and getting quotes from different agencies or companies. You should also consider what your profit margins are on each sale—and how high your cost-per-click bids need to be in order for those profit margins to turn into healthy profits.
What kind of budget should you expect to spend on AdWords?
The AdWords pricing model is based on a cost-per-click (CPC) system. It doesn’t matter how much you bid per click, only how many times people see your ad and choose to click it. You pay each time someone clicks, but not until you get a certain number of clicks. The cost per click will vary depending on which keyword phrase you are advertising and also on things like minimum bids, which locations your ads show up in, and whether they appear above or below search results. You should expect to pay somewhere around $2-$3 per click for generic keywords.
Can I do this myself?
Many small business owners who aren’t savvy in digital marketing believe they can do it themselves. For some, that works well. They learn enough about Search Engine Optimization (SEO) and pay-per-click (PPC) management and feel comfortable with basic tasks such as keyword research and bidding on their own. Others struggle with learning curves and limitations related to time, knowledge, skills and infrastructure—and end up wishing they had outsourced earlier. The real question isn’t Can I do it myself? It’s whether you should do it yourself.
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