FOR MANY YEARS, the OLX classifieds portal has been one of the most popular sites on the Ukrainian net. According to the latest data, it is in fifth place in terms of coverage, ahead of Wikipedia, weather sites, and Instagram. Site users search for a wide variety of things: from tractors and apartments to sneakers and iPhones. It is not surprising that many businesses are trying to enter OLX. It is precise because of the size of the audience that the site is interesting for business, and selling on OLX is profitable.
OLX audience and what they buy
The site now sells about 12.6 million items, monthly attendance of OLX is 25 million users. As of May 2019, the number of sellers on the site reached 1.3 million. About 46% of them use placement packages for business] or advertising.
What to sell on OLX? In 2018, real estate became the most popular direction for doing business among OLX business users – about 20% of all ads. The second place was clothes and footwear (14.5%), and the third was electronics (14.3%).
The most popular queries for the first half of this year look like this:
- iPhone 7
- The dress
How to start selling on OLX
How to register a business account
To get a business status on the site, you need to pay for the corresponding package of placements in a certain category of goods. To do this, you require to select the category of goods that the user is selling, then the heading (for example, “Business and Services,” and then “Legal Services”), and then select the package.
How to get a business account
On the business page on OLX, you can upload your logo or banner: it will be displayed on the main page and in each of its ads. Also, the user will need to select the name of his page and the name of the company:
- The page name should be entered only in Latin, and its length should not exceed 20 characters. As a result, the business page will have a link in the nazvanie.olx.ua format.
- Company name – it can be entered in any language. It should not exceed 70 characters. This can be the name of the business or the name of a self-employed person who is trading.
- You can enter contacts: an address, no more than three phone numbers, and a link to your store’s website.
- You can appraise the effectiveness of your ads using traffic statistics (available for 60 days).
These are the basic features of a store. For a “Premium” business account, you can additionally upload a banner: it will be displayed on the main page, as well as in each of its ads. For such pages, there is also a filter by headings for business pages, and statistics are available for 90 days. The premium page owner can choose three ads to be pinned to the top of the list with the ‘Premium’ flag.
These are the basic features of a store. For a “Premium” business account, you can additionally upload a banner: it will be displayed on the main page, as well as in each of its ads. For such pages, statistics are available for 90 days. The premium page owner can select three ads pinned to the top of the list with the “Featured Products” mark.